Caribbean fusion spot and a pizza joint now have meat alternatives on the menu

Susan Selasky
Detroit Free Press
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New vegan menu items using meat alternatives are coming to two Detroit restaurant menus.

Max Hardy, an award-winning chef, teamed up with a Kellogg’s division to incorporate plant-based products into several menu items. Kellogg's Away From Home focuses on working with its brands and food service operators.  Among the brands that cereal giant Kellogg's owns is MorningStar Farms, a line of plant-based meat alternatives.

Meat alternatives generate billions in revenue annually, according to data from the Plant Based Foods Association (PBFA) and The Good Food Institute (GFI).

Hardy owns Coop Caribbean Fusion located in the Detroit Shipping Co. in Midtown and Jed's Detroit, a Detroit pizza and wing spot. Both places will feature menu items with several MorningStar Farms plant-based protein products including its Vegan Chorizo Crumbles, Chipotle Black Bean Burger, and Incogmeato Chik’n Tenders. 

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“It was great to see how seamlessly MorningStar Farms ingredients fit into my classic dishes – and still delivered on taste,” said chef Hardy in a news release. “I love getting creative with my menu so experimenting with MorningStar Farms products allowed me to try different combinations of the bold flavors people know me for, but now I can serve folks who are looking for plant-based options at my restaurants.”

Hardy is known for his Caribbean-inspired menu items and his hungry relief efforts in the Detroit community. He is the founder of One Chef Can 86 Hunger Foundation. Hardy was also recognized as one of the 16 Black Chefs in America changing the food scene. 

“Chef Hardy’s creative and approachable menu items, diverse culinary background, and his commitment to ending hunger in the Detroit community make him the perfect partner for MorningStar Farms,” Eliza Coteng, Portfolio Marketing Director at Kellogg Co. said in a news release.

The new items with plant-based twists are available now.

At Coop, Hardy will feature these two menu items:

  • The Caribbean Chik’n Sandwich with MorningStar Farms Incogmeato Homestyle Chik’n Tenders, topped with a slaw, zesty citrus mayo and spicy barbecue sauce. 
  • The Island Burger features Morningstar Farms Chipotle Black Bean Burger, topped with provolone cheese, a jerk mayo and roasted pineapple. 

Jed's Detroit,  known for its deep-dish pizza and wings Hardy will offer one new menu item. 

  • The Southwestern Chorizo Flatbread is made using MorningStar Farms Vegan Chorizo Crumbles, crispy roasted vegetables and Monterey Jack cheese atop a salsa Verde base. 

Coop, 474 Peterboro St., Detroit, 313-327-6959; Jed’s Detroit, 1648 E. 7 Mile Road, Detroit, 313-305-7737;

Contact Detroit Free Press food writer Susan Selasky and send food and restaurant news to:  [email protected] Follow @SusanMariecooks on Twitter.

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